Early adopters of the Digital Product Passport (DPP), conscious fashion brand, Nobody’s Child, has launched its own DPP Playbook, in partnership with POC Member and DPP provider, Fabacus.
Nobody’s Child’s DPP Playbook is described as a practical and transparent guide to Digital Product Passports with insights and learnings from NC’s implementation of the the technology.
Digital Product Passports are part of Eco-design for Sustainable Products Regulation (ESPR) under the EU Green Deal, and serve as digital carriers of a product’s detailed information on materials, repairability, and environmental impact.
The aim of the Digital Product Passport is to revolutionise the fashion industry by providing customers with transparent and engaging ways to track the journey of their clothing. In doing so, Nobody’s Child hopes to ‘foster a deeper connection’ between its customers and the products they buy.
By scanning the QR code on the care label on each item of clothing, customers can access a wealth of information, including details about the materials used, the manufacturing process, and the environmental impact of their purchase. Links to circular services such as repair and rental are also included.
Founder of both Nobody’s Child and Fabacus, Andrew Xeni, brought this collaboration and adoption into fruition back in 2023 with NC’s Fearne Cotton’s Happy Place collection.
“I wanted to lead the charge,” commented Andrew, “The consumer feedback has been amazing and we can already see that the authenticity and honesty the digital product passports demonstrate have delivered a return on investment through customer loyalty and engagement.”
As early adopters of the DPP, NC demonstrated leadership in pioneering this technology and realising the enormous potential in holds, from environmental transparency to unparelleled consumer trust and engagement.
As legislative pressure grows, and consumers distrust yet demand for company’s green credentials increases, it is evident that the DPP presents brands with a strategic advantage.
Nobody’s Child has pioneered the technology and successfully implemented it in a thriving fashion brand, and now it wants to share its learnings so that other companies can prepare for the DPP requirements under EU legislation, through its new Playbook.
Find the full Playbook here.
