The international toy brand, Addo Play has detailed its 2024 ambitions to to make all product packaging kerbside recyclable and introduce a minimum of 30% recycled content to all its plastic packaging.

The Amersham headquartered business will also increase volumes of sustainably sourced or recycled materials across its plush toy range and work to a 2025 goal to ensure all paperboard packaging materials are 100% sustainably sourced or recycled.

“Our strategy continues to focus on sustainable product and packaging design; responsible business operations; ethical trading principles; community focus; and a caring, diverse, and inclusive organisational culture,” said Pete Fuller, marketing manager at Addo Play.

Feeding into Addo Play’s three pillar sustainable strategy focusing on sustainable design, responsible operations, and community while supporting the business’ Code of Ethics, the brand will also ensure all its manufacturing sites are independently assessed against approved social compliance audits.

“We will continue to analyse and reduce the environmental impact of our operations and – aiming to achieve net zero emissions by 2040 – we will establish a plan to progressively reduce carbon emissions throughout our supply chain,” said Pete.