The Licensing Awards ‘Best Sustainable Licensed Product’ category has seen an almost clean sweep of POC Members across its finalists list, demonstrating the hard work that POC Members and their partners are putting in to future-proof their product categories.
Sponsored by POC Member, BBC Studios, The Sustainable Licensed Product Award is for a licensed item or range of any discipline and recognises and rewards the credentials of a licensed product/range on a sustainability front. The products had to be launched into UK retail between 1 June 2024 and 31 May 2025.
The winner of this category and every other Licensing Award will be announced on Tuesday 16 September 2025 at The Grosvenor House Hotel, London.
The POC Members contributing to the finalists are: Penguin Ventures, Disney, Eden Project, Pure Table Top, Fabacus, Dayrize, Hasbro, RHS, Willsow, RSPB, Gibson Games, Bravado, Teemill, Magic Light, and Playpress.
The full list of Best Sustainable Licensed Product finalists are:
Beatrix Potter Collection from Pure Lakes Skincare
As well as being known for a collection of wonderful children’s stories, Beatrix Potter was also a known conservationist, and Penguin Venture’s collaboration with Pure Lakes Skincare marries this altogether into a range of health and beauty products, featuring thoughtfully sustainable packaging design and natural, cruelty free formulas.
The World of Peter Rabbit Mini Cross Stitch Kits from Crafty Kit Co
Another Penguin Ventures and Beatrix Potter licensee, Crafty Kit Co, which utilises minimal plastic and biodegradable materials, while highlighting the diversity of UK wildlife and the work of conservation organisations.
“I’m delighted to see some of our licensees nominated for such an important category. We continue to drive our sustainability agenda, making change for the short and longer term and credit to our partners who share the same values and passion as we do, and we couldn’t do this without them. Good luck to all nominees and looking forward to the big night,” commented David Sprei, commercial director at Penguin Ventures.
Disney Doodles: Colourmania Eco Easel from Bonnier Books
POC Member, Disney, has produced a drawing book from Bonnier Books, which prides itself on its sustainability credentials, including its GHG reporting and SBTi plan.
Eden Project PurerHome Tableware Collection from Pure Table Top
This is a collaboration that we at POC have had the privilege of seeing from start to finish, with all its participants being POC Members (Pure Table Top, Eden Project, Fabacus, and Dayrize), who have worked together to create the first DPP on a homewares product.
Raven Sprague, Pure Table Top, commented:
“We are thrilled to be nominated in this category; it’s a testament to the hard work and innovation that has gone into creating the collection in collaboration with Eden Project.
“We are incredibly proud to be the first homeware collection to boast the digital product passport and hope that we inspire other brands in our industry to follow in our footsteps.”
Tracey Smith, commercial partnerships and licensing manager, Eden Project, added:
“We’re thrilled that our Eden Project x Purer Home range has been named a finalist in the ‘Best Sustainable Licensed Product’ category at this year’s Licensing Awards. Pure Table Top truly care about the way they do business, which is why we’re delighted to partner with them to develop this beautiful range of ceramics and complementary kitchen textiles, all inspired by the fruits of the Mediterranean biome. This collaboration is a shining example that quality, sustainability and innovation can and should go hand-in-hand.
“As an educational charity with a mission to demonstrate positive innovation and action for the planet, our licensing programme is highly selective, working only with purposeful organisations, products and solutions that limit, or improve, their impact on the world. We are incredibly proud of our partnership with Pure Table Top which has been growing since 2024 and we are excited to see what comes next.”
House of Marley Roots Solar Bluetooth Speaker from House of Marley
A solar powered bluetooth speaker, crafted from bamboo and REGRIND™ recycled plastics, for the ‘eco-conscious explorer’.
Peanuts Ladieswear Collection from Chinti & Parker
Featuring DPPs, the Chinti & Parker Peanust collection also utilises natural, sustainable materials, such as fine cashmeres, merino wools and cottons, with a traceable supply chain and plastic-free packaging.
Peppa Pig Personalised Gifts from Made Happy Gifts
Hasbro’s Peppa Pig collection as well as all Made Happy Gifts, are printed using PLA, a plant-based plastic derived from sugar cane and corn starch, with packaging that is recyclable and reusable.
RHS Plantable Calendar Range from Willsow
Both newly minted POC Members as of 2025, RHS and Willsow and together created a plantable desk calendar, with a different flower seed paper insert for each month that can be planted directly in the ground.
RSPB Jigsaw Puzzle Range from Gibson Games
Gibsons prides itself on its utilisation of FSC paper in its jigsaws and games, which means they can all be recycled at end of life. Not only that, but Gibsons has been phasing out single use plastic and any plastic packaging in its products as it continues to put sustainability as a priority, including through its work as a B Corp member. Its licensed collaborations continue to highlight meaningful partnerships, with no better example than that of the RSPB.
Emily Charles, head of brand at Gibson Games, commented:
“We’re thrilled to be named a finalist in the Sustainability category of the Licensing Awards for our RSPB puzzle collection.
“As a B Corp and a recent King’s Award winner for our efforts in sustainability, partnering with organisations that champion positive environmental change is central to who we are. Working with the team at the RSPB and the talented artists who created the artwork for these puzzles was a real pleasure and we’re extremely proud of the outcome.”
SmartWrap Licensed Gift Wrap from Design Group UK
The Design Group works collaboratively with its supply chain, customers, employees, and the wider community to create meaningful impact and contribute to a better future whenever possible.
It has developed a framework to help shape its approach to sustainability to demonstrate, monitor and improve its performance to drive its business forward sustainably.
Stones Re:Imagined Upcycled Capsule Collection from Bravado
POC Member, Bravado, continues to push the narrative of sustainability in music merch forward, this time with a Stones capsule collection made entirely from upcycled tour stock.
Bravado has been working hard on this direction, only last week announcing its collaboration with Hallotex to reprocess yarn from deadstock.
Bravado’s Matt Young, spoke at the POC Conference in 2024. Read more about Bravado’s sustainability story and the takeaways from Matt’s presentation at our Conference here.
Wallace & Gromit Vengeance Most Fowl Store from Teemill
Celebrating Aardman’s latest Wallace & Gromit film, Vengeance Most Fowl, is a collection of merch and memorabilia, made possible by Teemill’s groundbreaking print-on-demand technology and innovative supply chain.
POC went behind the scenes of Teemill last month. Read more about the day here.
“We’re thrilled to see the Wallace & Gromit range nominated in the Sustainability category at this year’s Licensing Awards. This collection brings together two things we care deeply about, world-class storytelling and world-first sustainability. Every product is made from organic cotton in a renewable energy-powered factory, printed on demand, and designed to be sent back and remade when worn out. To have that approach recognised alongside such iconic characters is a real honour,” said Rob Caulfield, senior business development, Teemill.
Zog Pop-Out Play-set from PlayPress Toys
PlayPress’s Zog Play set is one of the company’s latest in its portfolio of plastic-free, FSC-certified, UK manufactured creations.
“We are of course absolutely delighted for one of the PlayPress play sets to be in the final again. We are very keen for most of the credit to go to the wonderful licensing team at Magic Light, from whom we get so much help and support,” commented Melvin Wright, Playpress’ ‘business brains.’
The awards event itself will return to The Great Room at The Grosvenor House Hotel, London on Tuesday 16 September 2025, so mark the date in your diaries.
For sponsorship, entry enquiries or general questions regarding The Licensing Awards, please contact Ian Hyder, Jakki Brown, Rob Willis or Samantha Loveday.
Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or phone +44 (0)1183 340085.
