As part of our UN 17 Sustainable Development Goals activation at Licensing Expo 2025, we are showcasing our members and partners that are embodying various SDGs through they work they have done or are doing.

Products of Change Members Pure Table Top, the Eden Project, Fabacus, and Dayrize jointly represent SDG 9: Industry, Innovation, and Infrastructure, which champions resilient infrastructure, inclusive and sustainable industrialisation, and crucially for this example, the fostering of innovation.

“A functioning and resilient infrastructure is the foundation of every successful community. To meet future challenges, our industries and infrastructure must be upgraded. For this, we need to promote innovative sustainable technologies and ensure equal and universal access to information and financial markets. This will bring prosperity, create jobs and make sure that we build stable and prosperous societies across the globe.” – The Global Goals.

To deliver on SDG Goal 9, the targets that need to be met are:

• Develop sustainable, resilient, and inclusive infrastructures;
• Promote inclusive and sustainable industrialisation;
• Increase access to financial services and markets;
• Upgrade all industries and infrastructures for sustainability;
• Enhance research and upgrade industrial technologies;
• Facilitate sustainable infrastructure development for developing countries;
• Support domestic technology development and industrial diversification;
• Universal access to information and communications technology.

Promoting innovative sustainable technologies is exacty what Pure Table Top, the Eden Project, Fabacus, and Dayrize have done together in collaboration. They did this by producing the world’s first commercially available Digital Product Passport (DPP) in the homewares sector.

Every product in the range has a DPP which documents every step of its supply chain journey, from the materials used, the factory it was manufactured in, its transportation distance and method, and its carbon footprint.

The European Union is currently leading the way with Digital Product Passports to provide comprehensive product data across the value chain. The DPP is part of the Ecodesign for Sustainable Products Regulation (ESPR) in the EU, which has been designed to promote transparency and traceability throughout a product’s lifecycle. While DPPs are not yet mandatory for the homewares sector and won’t be for some time yet, they are being implemented in other sectors, and by showcasing the technology and its possibilities ahead of time is a strong step from these companies involved. Forward-thinking brands will use DPPs to identify supply chain issues, reduce overproduction, verify compliance and authenticity, and create branded resale ecosystems. Using its Xelacore technology, Fabacus’ pilot Digital Product Passport tracks approximately 100 data points from the creation to consumption of product in the ranges to which it is applied.