Disney, George at Asda and The King’s Trust unite to champion young designers and empower girls ahead of International Women’s Day.
A new collaboration between POC Member, The Walt Disney Company, The King’s Trust, and George at Asda is putting youth creativity and social impact at the forefront with the launch of a limited‑edition Winnie the Pooh fashion collection designed by 11 young people supported by The King’s Trust. The range landed in selected Asda stores and on George.com last month.
The initiative forms part of the sixth year of The King’s Trust’s Change a Girl’s Life campaign, which raises vital funds to help young women across the UK access education, employment, and entrepreneurial opportunities. It also marks the fourth year of partnership between the charity and George at Asda.
As part of the experience, the young designers engaged with professional buyers, product designers, and production partners – including a visit to NJ Screen Prints, where they explored printing techniques and saw their ideas come to life. The project originated during a three‑day ‘Get Started in Product Design’ programme hosted in August 2025.
On 19 February, part of London’s Ham Yard Hotel was transformed into a contemporary Hundred Acre Wood, with a grass-covered floor, layered foliage, soft woodland textures and subtle storybook details inspired by Winnie the Pooh’s world. Honey-inspired styling touches, garden-led food presentation and bespoke mocktails added warmth and charm, creating a playful yet elevated setting in the heart of central London.
The 13-piece fashion collection, was showcased throughout the immersive space, bringing the designers’ creations to life within the landscape itself. Guests enjoyed live illustration from a Disney artist, hands-on crafting stations, and interactive family-friendly moments, with special guest appearances from Winnie the Pooh and Tigger delighting attendees and creating some truly magical moments.
To bring the collaboration to life, Disney and George supported participants through a real-world creative development process, guiding them as they co‑designed a 13‑piece collection spanning t‑shirts, tote bags, sweatshirts, and co-ords.
In parallel with the design programme, George is donating £100,000 to The King’s Trust, supporting up to 1,000 young women through the Change a Girl’s Life initiative.
This year’s collaboration also celebrates the 100th anniversary of A.A. Milne’s beloved Winnie the Pooh, making the collection both a contemporary showcase of young talent and a tribute to the enduring values of kindness and friendship embodied by the iconic character.
Liz Evans, chief commercial officer at George, said: “We’re delighted to be working with The King’s Trust in its 50th year and for the sixth year of the Change a Girl’s Life campaign, which impacts the lives of so many young people. We have a great relationship with Disney and have partnered with them this year to celebrate 100 years of Winnie the Pooh. It’s incredible to be able to give young people a chance to work directly with our teams and ultimately see their work hit the shelves! The work The King’s Trust do in supporting thousands of young women across the UK to build a better future for themselves is incredible and we’re proud to be a part of it.”
Catherine Hutchinson, head of partnership management at The King’s Trust, said: “We’re thrilled to be working with George and Disney to bring this special Winnie the Pooh collection to life. This long-term partnership continues to grow and evolve, giving young people the chance to develop confidence, real industry insight and hands-on product design skills. Every purchase will help raise vital funds for our Change a Girl’s Life campaign, supporting young women into work and celebrating Winnie the Pooh’s values of kindness, friendship and looking out for others.”
The partnership comes as The King’s Trust marks 50 years of supporting young people, having helped more than 1.3 million individuals since its founding by HM The King in 1976.
