Mars has revived a series of ‘iconic advertisements’ from across its M&Ms, Twix, and Snickers brands to deliver a message of hope for climate action.
The campaign is aimed at raising consumer awareness by ‘reusing’ old advertisements and showcasing creative ways to leave a lighter environmental footprint in advertising.
Titled Healthy Planet Productions, the campaign launch follows the recent publication of the Mars Net Zero Roadmap to accelerate action towards achieving Net Zero emissions by 2050, including a new Science Based Target initiative approved target to cut carbon emissions in half by 2030 across its full value chain.
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Ads in the Mars ‘reused’ advertisement campaign will run in the US, the UK, and Mexico across Meta platforms and YouTube and will include out-of-home activations in select markets. In the UK, the campaign will feature the brands Bounty, M&Ms, and Twix.
Andrew Clarke, global president of Mars Wrigley, said consumers want to connect with brand on critical issues.
“They share our urgency in tackling climate change, but it’s not always clear what companies are doing to deliver real change,” he said. “That is why we decided to use our iconic brands in the adverts consumers know and love and deliver a message of hope and optimism on climate change.”
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The Mars ‘reused’ advertisements campaign reduced production emissions by cutting emissions and removing the need for travel, filming and set production by repurposing content. It minimised remaining emissions by prioritising carbon avoidance as a key consideration in decision-making and creative development, including opting for more sustainable methods of animation.
Mars also partnered with organisations and businesses committed to sustainability and that hold industry designations, such as Certified Green Energy Offices and Studios.